Our Voice
Content Drives Revenue: The Art of Brand Integration
Now more than ever it holds true that content drives revenue. Well executed expertly produced content by experienced creators is extremely valuable and measurable. As a panelist and speaker at the 2018 Digital Hollywood Media Summit in New York City and long-time content creator across all platforms, I was engaged in conversations with leading brands, ...
Noisy Trumpet on the Move
We are excited to see our very own Ceslie Armstrong recognized in San Antonio Woman Magazine’s “Women on the Move” feature. Ceslie serves as the executive content producer for both Noisy Trumpet and Quarter Moon Productions for the YOLO TX show. At Noisy Trumpet, Ceslie is instrumental in developing our firm’s relationships in ...
March Social Media Updates
Social media platforms are constantly evolving and developing ways to retain users and draw in new ones. When done strategically, businesses can leverage these changes to grow the visibility and value of their product or service. The following are a few recent social media updates marketing and public relations professionals should keep an eye on. ...
San Antonio Influencers Reveal the Secret to a Successful Marketing Campaign
Gone are the days of brands depending solely on traditional marketing such as print advertisements, newsletters and billboards, to guarantee the success of a campaign. On a national and local level, businesses are thinking ‘outside the box’ and shifting to influencer marketing strategies to reach their target audience. According to Adweek, “consumers are seven times ...
Social Media Week Austin Recap
Our time at Social Media Week Austin may be over, but our growth from this event is just beginning! Check out some of the key take-aways from #SMWATX! New Demographics Catering to new demographics is what marketers are trained to do. However, Gen Z is giving the industry obstacles unlike anything they’ve ever seen or ...
February Social Media Updates
Social media platforms are constantly innovating ways to retain users and draw in new ones. When done strategically, businesses can leverage these innovations to grow the visibility and value of their product or service. The following are the top three social media updates helping grow businesses. Instagram Goes Shopping Instagram is becoming an avenue of ...
Super Bowl Advertising Reclaims Surprise
This year, Super Bowl advertising attempted to reclaim the element of surprise. This domineering tactic indicates a major shift from previous years with an interesting result. Traditionally, Super Bowl advertising has become its own championship showdown, showcasing some of the best ads of the year. Not to mention, it constantly has the highest rates of ...
Email Campaigns Are Far From Over
Let’s be honest. Most of us suffer from inbox overload, and filing through dozens of unwanted emails is just added stress. Nearly 105 billion emails are sent each day and this number is expected to reach 246 billion before 2020. For some, email campaigns are great at providing information directly to the consumer. However, for ...
Super Bowl LII: Traditional vs. Digital Marketing
As the Super Bowl approaches, there is no shortage of talk anticipating this year’s ads. More than 40% of American households are expected to tune in! It’s no secret the market for ad time is extremely competitive during this period of highly engaged viewers. However, with last year’s ads priced at nearly $5 million for ...
When Is the Right Time to Rebrand?
As consumers, we generally don’t realize the exact point we become brand aware. Throughout our daily lives, we interact with so many different brands without thinking about it but usually end up being subconsciously loyal to a select few. Although the number seems high, some studies suggest that we interact with around 4,000 different ads ...
2018 Digital Trends to Grow Your Business
2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial ...
The Top Marketing & PR Campaigns of 2017
As we look back, 2017 consisted of many powerful marketing and PR campaigns – ones that have helped grow brands by touching on universal truths that resonate with their audiences. As marketers, it’s no surprise we admire when a campaign hits the mark. Let’s take a look at some of our favorites of the year. ...