Our Voice

Our Voice
Social Media Week Austin Recap

Social Media Week Austin Recap

Our time at Social Media Week Austin may be over, but our growth from this event is just beginning! Check out some of the key take-aways from #SMWATX! New Demographics Catering to new demographics is what marketers are trained to do. However, Gen Z is giving the industry obstacles unlike anything they’ve ever seen or ...

February Social Media Updates

February Social Media Updates

Social media platforms are constantly innovating ways to retain users and draw in new ones. When done strategically, businesses can leverage these innovations to grow the visibility and value of their product or service. The following are the top three social media updates helping grow businesses. Instagram Goes Shopping Instagram is becoming an avenue of ...

Super Bowl Advertising Reclaims Surprise

Super Bowl Advertising Reclaims Surprise

This year, Super Bowl advertising attempted to reclaim the element of surprise. This domineering tactic indicates a major shift from previous years with an interesting result. Traditionally, Super Bowl advertising has become its own championship showdown, showcasing some of the best ads of the year. Not to mention, it constantly has the highest rates of ...

Email Campaigns Are Far From Over

Email Campaigns Are Far From Over

Let’s be honest. Most of us suffer from inbox overload, and filing through dozens of unwanted emails is just added stress. Nearly 105 billion emails are sent each day and this number is expected to reach 246 billion before 2020. For some, email campaigns are great at providing information directly to the consumer. However, for ...

Super Bowl LII: Traditional vs. Digital Marketing

Super Bowl LII: Traditional vs. Digital Marketing

As the Super Bowl approaches, there is no shortage of talk anticipating this year’s ads. More than 40% of American households are expected to tune in! It’s no secret the market for ad time is extremely competitive during this period of highly engaged viewers. However, with last year’s ads priced at nearly $5 million for ...

When Is the Right Time to Rebrand?

When Is the Right Time to Rebrand?

As consumers, we generally don’t realize the exact point we become brand aware. Throughout our daily lives, we interact with so many different brands without thinking about it but usually end up being subconsciously loyal to a select few. Although the number seems high, some studies suggest that we interact with around 4,000 different ads ...

2018 Digital Trends to Grow Your Business

2018 Digital Trends to Grow Your Business

2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial ...

The Top Marketing & PR Campaigns of 2017

The Top Marketing & PR Campaigns of 2017

As we look back, 2017 consisted of many powerful marketing and PR campaigns – ones that have helped grow brands by touching on universal truths that resonate with their audiences. As marketers, it’s no surprise we admire when a campaign hits the mark. Let’s take a look at some of our favorites of the year. ...

3 Ways Social Media is Impacting the Public Relations Industry

3 Ways Social Media is Impacting the Public Relations Industry

We are living in a connected world, a world where most rely on social media platforms to get their latest news. According to a recent PEW Research Center study, in 2017 two-thirds of U.S. adults received news from social media sites, predominantly Twitter. Social media has affected not only how we consume news but how we engage ...

Understanding Influencer Marketing

Understanding Influencer Marketing

From YouTube stars to lifestyle bloggers, influencer marketing has emerged from the social media landscape as a new opportunity for marketers. The buzziest of buzzwords at the moment, influencer marketing has gained traction for becoming an effective campaign strategy. In fact, a study suggested that 60% of marketers were increasing their influencer marketing budgets. However, like most trends, it ...

Noisy Trumpet Official Grand Opening

Noisy Trumpet Official Grand Opening

On November 15th, We held our Noisy Trumpet Grand Opening to celebrate officially opening our doors for business. The night of our grand opening was filled with great food, provided by Silo, great people, and great music from the amazing The Jim Collum Band. We had blast with a few of our clients and enjoyed getting to ...

Facebook Tests Radical Changes to Pages Organic Reach

Facebook Tests Radical Changes to Pages Organic Reach

If you run a Facebook Page for your business like most of us, you are well aware that it is a constant battle to get adequate reach with organic posts. In fact, there has been a steady decline in Facebook Page’s organic reach in recent years, all thanks to the increasing competition. Soon, this problem may be replaced ...

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