Industry Trends

Industry Trends
Super Bowl LII: Traditional vs. Digital Marketing

Super Bowl LII: Traditional vs. Digital Marketing

As the Super Bowl approaches, there is no shortage of talk anticipating this year’s ads. More than 40% of American households are expected to tune in! It’s no secret the market for ad time is extremely competitive during this period of highly engaged viewers. However, with last year’s ads priced at nearly $5 million for ...

2018 Digital Trends to Grow Your Business

2018 Digital Trends to Grow Your Business

2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial ...

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