Industry Trends


What you need to know about GA4
In digital marketing, tracking website traffic is imperative. Google Analytics is the tool used to track and measure this data. Giving you insight into what people are doing on your site and how you can improve transactions with their time spent. Google Analytics is now transitioning to GA4, the newest version of Google Analytics – ...

Micro-Influencers Take Over The Marketing World
Influencer campaigns have been trending for years in the marketing world. Recently, over 50% of marketers who invest in influencer marketing prefer to work with micro-influencers. Despite their relatively small audience size, studies have shown that micro-influencers consistently generate higher levels of engagement and traffic across various platforms compared to a majority of highly followed ...

Modern WordPress Development & The Benefit to our Clients
Modern WordPress Development & The Benefit to our clients ...

Top 3 Advertising Trends Spotted in 2023 Super Bowl Ads
The Super Bowl is not only the biggest game in American football, but it’s also one of the biggest events for advertisers to showcase their latest products and services to a massive audience. Each year, brands compete to create the most memorable and talked-about commercials, or Super Bowl ad of the night, and Super Bowl ...

Do You Need a Campaign Landing Page?
A campaign landing page is a standalone web page created specifically for the purpose of a marketing or advertising campaign. It is designed to keep the visitor’s attention and drive them to take a specific action, such as making a purchase or filling out a form for more information. What’s the difference between a campaign ...

A Look Forward: Five Marketing Trends to Embrace in 2023
As we enter 2023, it’s important for marketers to stay up-to-date on the latest trends to effectively reach and engage with their audiences. Innovation is a core value at Noisy Trumpet and we pride ourselves in staying on top of trends, sharing expertise, and being receptive to new advances. Here are some of the top ...

Overlooked Content Marketing Strategies
Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s ...

Why PR Industry Awards Matter
Noisy Trumpet’s work has been recognized amongst the best in the country following our recent nomination at this year’s Ragan PR Daily Awards in New York City. Our digital media, public relations, and traditional media campaign for the San Antonio Botanical Garden’s new holiday exhibition, ‘Lightscape,’ received an honorable mention in the “Multi-Media Campaign” category. ...

How We’re Shaking Things Up at Noisy Trumpet After the Social Shake-Up
Social media constantly evolves and grows. As a Digital Marketing & PR agency, our duty is to be at the forefront of industry trends. This June, our social media team attended the Social Shake-Up Conference in Atlanta, Georgia. After absorbing every ounce of knowledge from leaders in the industry, we’ve listed the four biggest takeaways ...

A Look at TikTok Marketing Tactics
Since launching in 2018, TikTok has evolved from a video-creation app known mainly for dance and lip-sync videos, to a marketing and advertising hub. In the last year, many renowned brands have created accounts on the platform to tap into their creative side and reach new audiences. With more businesses turning to TikTok to market ...

5 Trends Digital Agencies Should Keep An Eye On In 2022
As we adapt to life post-pandemic, trends are there by our side adapting with us. Whether it was TikTok giving us a laugh in dark times or your Instagram page persuading you to buy that dress, let’s face it, life 10 years ago has definitely evolved. And it’s only the beginning. In 2022, we expect ...

TikTok’s Integration into the Recruitment Industry
TikTok was the world’s most downloaded app in 2020. Since then, its prevalence within society has only grown. It has affected the music industry, food industry, fitness industry, and more. As TikTok continues to grow in popularity, creators are actively finding ways to enhance the platform’s utility and integrate it further into our lives. Recently, ...