Social Media

Social Media
3 Ways Social Media is Impacting the Public Relations Industry

3 Ways Social Media is Impacting the Public Relations Industry

We are living in a connected world, a world where most rely on social media platforms to get their latest news. According to a recent PEW Research Center study, in 2017 two-thirds of U.S. adults received news from social media sites, predominantly Twitter. Social media has affected not only how we consume news but how we engage ...

Understanding Influencer Marketing

Understanding Influencer Marketing

From YouTube stars to lifestyle bloggers, influencer marketing has emerged from the social media landscape as a new opportunity for marketers. The buzziest of buzzwords at the moment, influencer marketing has gained traction for becoming an effective campaign strategy. In fact, a study suggested that 60% of marketers were increasing their influencer marketing budgets. However, like most trends, it ...

Facebook Tests Radical Changes to Pages Organic Reach

Facebook Tests Radical Changes to Pages Organic Reach

If you run a Facebook Page for your business like most of us, you are well aware that it is a constant battle to get adequate reach with organic posts. In fact, there has been a steady decline in Facebook Page’s organic reach in recent years, all thanks to the increasing competition. Soon, this problem may be replaced ...

Top 5 Social Media Updates You Need to Know

Top 5 Social Media Updates You Need to Know

In the vast sea of social media, it’s sometimes hard to stay updated on all the changes that take place. A larger issue emerges when marketers and business professionals miss the opportunity to jump on trends that engage consumers. Without adapting to current trends, marketers lose influence over consumers in every media consumption shift; this ...

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