Social Media
Social Media Updates
With so many social media channels, it can be difficult to keep up with every update. To save you time and help you stay up to date with current trends, we have compiled a list of the latest and greatest changes to your favorite platforms. Instagram: (Image provided by Jane Manchun Wong) Instagram is currently ...
Brand Activations: Connecting With Consumers
As brands continue to spend top dollar on advertising, it’s crucial to be creative in your marketing and public relations strategies to stand out from the pack. Through brand activation, brands can build more awareness through novel experiences, create buzz and stimulate consumer interest that leads to sales. What are Brand Activations? Brand activations are ...
What Makes a Successful Social Media Campaign
By 2021, the number of worldwide monthly social media users is expected to reach over 3 billion. There is no surprise that social media is an integral part of marketing and public relations efforts. However, social media campaigns are likely to fall flat without a well designed, cohesive plan. To ensure a healthy return on ...
Campaigns That Made Noise in 2018
As companies gear up to market their brand in the new year, it is beneficial to reflect on the previous year’s most successful marketing campaigns and evaluate what can be learned from their success. From brands such as Nike, Bud Light and Google, here are our top picks from 2018: 1. Nike’s “Dream Crazy” Nike ...
5 Ways to Develop a Successful Event Strategy
Recently, Noisy Trumpet experienced first-hand what it takes to execute a successful event with the launch of San Antonio’s first Celebrity Fan Fest, a two-day interactive fan festival featuring special appearances by prominent film and television celebrities. Producing any event requires a multifaceted approach beginning with basic details (venue, time, date, etc.), conceptualizing the official ...
How to Market for the Holidays
The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)! The Reason for the Season The holiday season is about showing others how much ...
The Role of E-Commerce in Social Media
Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online, which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social ...
Local SEO: 4 Ways to Appear in Local Search
Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get ...
Navigating Brand Safety in the World of Influencer Marketing
Increasingly, influencer marketing has become an effective tactic for brand promotion as it reaches an established market demographic through a person the audience trusts. Influencers can easily give a face to your brand and serve as third-party advocates. While this can be beneficial, it’s important to fully vet any potential partner. As time has shown, ...
Social Media Updates: Instagram
Instagram Feature Recently, Instagram has rolled out new features that are solidifying its dominance in the social media world. For brands looking to develop a focused social media strategy, this video and photo-sharing app is a prime place to start. Now, Instagram’s new features ‘IGTV’ and shoppable stories are bringing even more influential potential to ...
5 Reasons to Work with a Digital and Public Relations Agency
With step-by-step social media marketing plans becoming easily available online, it can be tempting to carry out digital marketing or public relations projects yourself, rather than working with an agency. After all, how hard could it be to take a photo and post it on Instagram, right? What you don’t see behind the post, is ...
Leveraging Content with Celebrity and Influencers
THE WORLD OF CELEBRITIES AS BRANDS AND INFLUENCERS AS CELEBRITIES by Ceslie Armstrong, executive content producer for Noisy Trumpet and Quarter Moon Productions The amplified consumer awareness of identifying a brand, and what it actually means to be a brand is here–to stay. Celebrity as an industry is nothing new and for many years an ...