Social Media

Social Media
How to Market for the Holidays

How to Market for the Holidays

The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)!   The Reason for the Season The holiday season is about showing others how much ...

The Role of E-Commerce in Social Media  

The Role of E-Commerce in Social Media  

Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online, which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social ...

Local SEO: 4 Ways to Appear in Local Search

Local SEO: 4 Ways to Appear in Local Search

Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get ...

Navigating Brand Safety in the World of Influencer Marketing

Navigating Brand Safety in the World of Influencer Marketing

Increasingly, influencer marketing has become an effective tactic for brand promotion as it reaches an established market demographic through a person the audience trusts. Influencers can easily give a face to your brand and serve as third-party advocates. While this can be beneficial, it’s important to fully vet any potential partner. As time has shown, ...

Social Media Updates: Instagram

Social Media Updates: Instagram

Instagram Feature Recently, Instagram has rolled out new features that are solidifying its dominance in the social media world. For brands looking to develop a focused social media strategy, this video and photo-sharing app is a prime place to start. Now, Instagram’s new features ‘IGTV’ and shoppable stories are bringing even more influential potential to ...

5 Reasons to Work with a Digital and Public Relations Agency

5 Reasons to Work with a Digital and Public Relations Agency

With step-by-step social media marketing plans becoming easily available online, it can be tempting to carry out digital marketing or public relations projects yourself, rather than working with an agency. After all, how hard could it be to take a photo and post it on Instagram, right? What you don’t see behind the post, is ...

Leveraging Content with Celebrity and Influencers

Leveraging Content with Celebrity and Influencers

THE WORLD OF CELEBRITIES AS BRANDS AND INFLUENCERS AS CELEBRITIES by Ceslie Armstrong, executive content producer for Noisy Trumpet and Quarter Moon Productions The amplified consumer awareness of identifying a brand, and what it actually means to be a brand is here–to stay. Celebrity as an industry is nothing new and for many years an ...

March Social Media Updates

March Social Media Updates

Social media platforms are constantly evolving and developing ways to retain users and draw in new ones. When done strategically, businesses can leverage these changes to grow the visibility and value of their product or service. The following are a few recent social media updates marketing and public relations professionals should keep an eye on. ...

San Antonio Influencers Reveal the Secret to a Successful Marketing Campaign

San Antonio Influencers Reveal the Secret to a Successful Marketing Campaign

Gone are the days of brands depending solely on traditional marketing such as print advertisements, newsletters and billboards, to guarantee the success of a campaign. On a national and local level, businesses are thinking ‘outside the box’ and shifting to influencer marketing strategies to reach their target audience. According to Adweek, “consumers are seven times ...

Social Media Week Austin Recap

Social Media Week Austin Recap

Our time at Social Media Week Austin may be over, but our growth from this event is just beginning! Check out some of the key take-aways from #SMWATX! New Demographics Catering to new demographics is what marketers are trained to do. However, Gen Z is giving the industry obstacles unlike anything they’ve ever seen or ...

February Social Media Updates

February Social Media Updates

Social media platforms are constantly innovating ways to retain users and draw in new ones. When done strategically, businesses can leverage these innovations to grow the visibility and value of their product or service. The following are the top three social media updates helping grow businesses. Instagram Goes Shopping Instagram is becoming an avenue of ...

2018 Digital Trends to Grow Your Business

2018 Digital Trends to Grow Your Business

2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial ...

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