Making Your Nonprofit Fundraising Efforts Be Heard with Noisy Trumpet
December, 15 2022
As we approach the end of the year, it may seem like the “season of giving” as many nonprofit fundraising campaigns are in full swing. However, an entire year of opportunities exists that you can take advantage of. Nonprofits should continually cultivate new donors throughout the year so that your organization has a steady stream of active supporters ready to donate when it comes time for annual giving campaigns or other major initiatives. We’re sharing some best practices for fundraising strategies so that your mission is heard by potential donors all year long in 2023!
Use digital advertisements to drive awareness about your organization.
Digital advertising is a great way to reach your target audience online. The goal is to get them excited about your cause and drive traffic to your website. The key is to use visual content—like photos or videos—so that people can easily understand and empathize with what is being requested of them. Make sure there’s a clear call to action so donors know exactly how they can help with their gift. Digital advertising is also a great tool because it allows you to measure how well your campaigns are working—whether they’re generating leads or driving traffic back to your website or landing page. Thus, optimizations can be made accordingly for continued improvement.
Design a mobile-friendly site with an optimized donation page to maximize traffic and donations.
Your nonprofit’s website is your most important donation tool, so make sure it looks great, is easily navigable, and is informative. Don’t forget to optimize the site for mobile users—more than half of all people who donate online use their phones or tablets instead of desktop computers. If your nonprofit’s website isn’t optimized for these users, you’ll be missing out on potential donors. Noisy Trumpet’s team of web developers can help you create a site that works well on all screen sizes and platforms, to ensure potential donors can easily donate from wherever they are accessing your website.
Leverage social media to engage your audience.
Social media is a great way to share information and make connections that raise awareness of your nonprofit and its mission. It’s a great way to engage with your audience, build trust, and create an online community around the organization. Additionally, it’s an easy tool for sharing stories that show off the good work your nonprofit is doing. Social media is essential for your organization because it improves your online presence while gaining valuable insights about your audience. It’s critical to be present on multiple platforms so that people can find you when they need you most. Noisy Trumpet’s creative Social Media Specialists are ready to unleash your organization’s full potential across any platform.
Email marketing is not dead.
The upward trend in social media usage and other digital connections with donors has led some nonprofits to abandon email. However, email remains an extremely effective way to reach donors and raise money. It’s the most cost-effective way to reach your donors, and it remains one of the best ways to communicate with them personally. That’s why our team of experts recommends keeping email marketing as part of your overall fundraising efforts—but you must have an impactful email strategy in place if you want yours to be successful.
It’s never too early to start planning for the end-of-year giving period. Your organization should prepare by developing a long-term fundraising strategy for the entire year. By planning ahead and using as many channels as possible, you can maximize your impact and ensure that everyone who wants to support your cause has an easy way of doing so come the end of the year. If you’re a nonprofit that wants to get your fundraising to reach potential donors, contact our team today!
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