Frozen, Broadway Musical

We designed a multi-channel approach to maximize reach, incorporating print, broadcast, online platforms, and influencer partnerships. Detailed timelines were established to align media coverage with peak ticket purchasing periods, ensuring sustained engagement and heightened anticipation leading up to the event. Regular progress reviews and adjustments were integral to maintaining momentum and addressing any emerging challenges, guaranteeing a cohesive and effective promotional effort.

To maximize the appeal of this theatrical experience, we began the campaign through tailored media materials and pitches highlighting that this would be the first time the production made its way to San Antonio. Our approach was to secure pre-show coverage at least 8-weeks prior to the tour stop in print, broadcast and online media outlets. Following the initial show announcement, we segued into phase two of the campaign which consisted of identifying unique story angles and talent interviews for local broadcast and print outlets 3-weeks prior to show week. To ensure publicity throughout the two-week span of the tour stop, our team also secured on-site and in-studio interviews with lead actors in the production, one of which was a San Antonio native who played the role of “Hans.” In addition, we incorporated a behind the scenes look with the Hair Supervisor of the tour who provided insight into the wig development and numerous changes throughout each show.