Noisy Trumpet gained some valuable insights at the Texas Marketing Summit in Dallas last week! In case you weren’t able to attend, we’ve compiled some of the big takeaways we’ll be sharing in a three-part series. Our first takeaway: Diversity in thought is paramount. If you don’t go forward, others will zoom right past you. The marketing world and our country’s cultural makeup has changed significantly over the last 20 years. The way we once segmented audiences has been reshaped and our customers no longer fit into perfect boxes. Successful marketers can’t allow personal biases to conceal potential audiences. Diversity is now more than skin deep: it reflects how one was raised, how one thinks, and how one identifies. This no longer follows a standard “Age, Gender, Income, Geography” checklist.