Public Relations

Back to Basics: Fundamentals of Public Relations

While the PR industry has evolved during the steady rise of social and digital communication, the fundamentals of the industry must remain constant. Although agencies offer an extensive list of PR services, here are the fundamentals brands should always keep top of mind to drive successful campaigns. Audience Identification and Relationship Building First and foremost, ...

The Benefits of Data-Driven Public Relations

Aside from creative storytelling, data is at the forefront of PR and has become essential in the development of effective marketing strategies and campaigns. According to PR Week, “the future of public relations lies in compelling content that is supercharged by data and analytics.” Building brand trust and awareness is not an easy feat, but ...

The Top Marketing & PR Campaigns of 2017

As we look back, 2017 consisted of many powerful marketing and PR campaigns – ones that have helped grow brands by touching on universal truths that resonate with their audiences. As marketers, it’s no surprise we admire when a campaign hits the mark. Let’s take a look at some of our favorites of the year. ...

3 Ways Social Media is Impacting the Public Relations Industry

We are living in a connected world, a world where most rely on social media platforms to get their latest news. According to a recent PEW Research Center study, in 2017 two-thirds of U.S. adults received news from social media sites, predominantly Twitter. Social media has affected not only how we consume news but how we engage ...

Understanding Influencer Marketing

From YouTube stars to lifestyle bloggers, influencer marketing has emerged from the social media landscape as a new opportunity for marketers. The buzziest of buzzwords at the moment, influencer marketing has gained traction for becoming an effective campaign strategy. In fact, a study suggested that 60% of marketers were increasing their influencer marketing budgets. However, like most trends, it ...