Our Work
Texas A&M San Antonio
Our Work
Texas A&M San Antonio
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Opportunity
Increase Brand Recognition and Enrollment at Texas A&M University-San Antonio
Texas A&M University-San Antonio (TAMUSA) is the fastest-growing university within the A&M system. The university offers 49 undergraduate and graduate degree programs in high-demand career paths. Texas A&M University-San Antonio collaborated with Noisy Trumpet to increase brand recognition and boost enrollment within their undergraduate and graduate degree programs by utilizing the latest trends and tools in social advertising.
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Idea
Build A Strategic Digital Advertising and Social Media Campaign
Noisy Trumpet developed a strategic digital advertising and social media marketing campaign to:
- Increase TAMUSA brand awareness
- Engage the target audience (potential undergraduate and graduate students)
- Increase enrollment
The campaign consisted of a series of consecutive flights on social networks including Facebook, Instagram, and TikTok. The campaigns ran over a span of four months using creative that highlighted in-demand programs and benefits of the university. Noisy Trumpet also established a new TikTok channel for the university and developed video content following current trends.
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Results
Engaged A New Audience on TikTok and Secured More Than 600K Impressions
The success of the campaign was measured by the following:
- As a result of our digital campaigns, Noisy Trumpet secured more than 600K impressions.
- Enrollment data from the university indicated they were 80% to their goal about halfway through our digital campaign and above average compared to enrollment data from previous years.
- Over 5,000 clicks to the landing page designated for enrollment.
- Established the university on TikTok, an emerging platform, and increased following.
- Garnered an engaged audience on TikTok with videos resulting in higher engagement rates than what is typical for other platforms. Engagement rates ranged from 2.5% to 4.7% indicating that the audience resonated with the videos shared. Engagement was defined by the number of likes, comments, saves, follows, and shares for each video.
- The campaigns drove over 1,400 website sessions and were listed in the top 10 sources of website traffic during the duration of the campaign.
- Over 614 conversions which were defined as clicks to the “apply now” button.
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CONTACT US
Ready To Bring Your Brand to Life?
Ready to get your message out? Get in touch to see what results we can deliver for your business.
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