Our Work
Spine & Joint Pain Specialists
Opportunity
Revamping Online Presence for Improved Patient Engagement and Brand Alignment
Spine & Joint Pain Specialists provides personalized care to relieve chronic discomfort, enhance patients’ quality of life, and restore their activity levels prior to experiencing pain. Recognizing the growing importance of utilizing their online presence to reach potential patients, they seized the opportunity to revamp their website and enhance user interaction with their services.
Spine and Joint sought a platform where visitors could easily access information on pain management procedures and services tailored to their specific areas of discomfort. Additionally, they wanted to align their online branding with their logo, which draws inspiration from the Vitruvian Man. With a clear vision in mind, they enlisted the help of Noisy Trumpet to bring it to life.
Idea
Integrating Technology and Creative Design
To achieve Spine & Joint’s goals, Noisy Trumpet proposed a strategy that integrated technology with creative design elements. The emphasis was on boosting user engagement and providing valuable information in a user-friendly format.
Noisy Trumpet introduced a new feature to the clinic’s homepage: a “Where Does It Hurt” diagram, allowing users to pinpoint their areas of pain and explore treatment options and services offered by Spine & Joint. This interactive element not only educates users but also streamlines the process of contacting the clinic through a linked form.
Drawing inspiration from Spine & Joint’s logo and the Vitruvian Man, Noisy Trumpet also refreshed the website’s UI branding. By incorporating a blueprint background and hand-drawn joints, the design seamlessly merged style with functionality. The outcome was an appealing interface that highlighted the clinic’s commitment to innovation and patient care.
Results
Page Views Surged 38% in 30 Days
30 days after the site had been updated users had the following behaviors:
- Page views +38%
- User engagement +20%
- Average Engagement time +5.2%
- On page actions +1,538%
- Form Submissions +48.3%
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