San Antonio Sports
ACTIVATE Program

Considering that San Antonio Sports Activate’s mission in the community is to motivate people to move their bodies and focus on health and well-being, our strategy was to position San Antonio Sports Activate as the premier and most accessible fitness program in the city. Our team developed a multi-channel approach, leveraging platforms like Facebook, Instagram, and Google, aiming to maximize reach and engagement among the target audience. This strategy emphasized an understanding of the diverse digital landscape and the importance of meeting potential participants where they are most active online. By utilizing the organization’s commitment to providing opportunities for community members to prioritize their health and well-being, the campaign resonated with their mission while addressing potential barriers to participation, such as cost or accessibility.