San Antonio Botanical Garden: Lightscape

San Antonio Botanical Garden: Lightscape

San Antonio Botanical Garden

Lightscape

Over Ticket Sales Goal

Media Hits

Total Impressions

San Antonio Botanical Garden

Opportunity

Opportunity

Lightscape, an Immersive Mile-Long Trail of Holiday Lights

The San Antonio Botanical Garden (SABG) debuted the Alamo city’s newest holiday spectacular in 2021 with their latest exhibition, Lightscape, an immersive mile-long trail of holiday lights. SABG collaborated with Noisy Trumpet to introduce and promote Lightscape, which first launched in the U.K. and historically opened to sold-out crowds. The objective was to achieve the same success the light show experienced in other cities by raising awareness and driving ticket sales.

Opportunity
Image

Idea

Idea

Strategic Multi-Channel Campaign

To drive awareness and ticket sales for the Lightscape exhibition, Noisy Trumpet developed a strategic multi-channel campaign consisting of public relations outreach, digital advertising and traditional media.

Public Relations

  • Conducted strategic outreach to local and regional media outlets.
  • Coordinated an exclusive event of the Lightscape exhibition for social influencers and the media.

Digital Advertising

  • Planned and executed the placement of: Social Media Ads, Google Search Ads, YouTube Ads, and Display Ads.
  • Devised a sponsored media strategy that included prominent San Antonio outlets.

Traditional Media

  • Raised mass awareness through high visibility print ads, targeted publications, outdoor mediums, and broadcast TV.
Idea
Image

Results

Results

Exceeded Ticket Sales Goal by 160%

The success of the campaign was measured by the following results:

  • The San Antonio Botanical Garden exceeded their ticket sales goal by 160%.
  • As a result of outreach efforts promoting the Lightscape exhibition, Noisy Trumpet secured over 100 media hits and over 32M total impressions (broadcast, online, print, social).
  • For the exclusive media night and VIP influencer event, Noisy Trumpet secured the attendance of (11) social influencers and (39) media members.
  • Noisy Trumpet also secured sponsored social placements in the following outlets: SA Magazine, SA Woman, Culturemap, SA Current, and SA Report. 
  • 4,241,100 impressions from digital advertising
    • 2,452,386 paid social posts
    • 1,252,768 from Google advertising
    • 535,946 from YouTube
  • Digital advertising alone resulted in almost 160,000 clicks to the website and the “Buy Ticket” button.
  • Traditional mediums of advertising accumulated 11,674,573 impressions.
Results
Image Alt
Image Alt

Related Work

Related Work

San Antonio Botanical Garden

Digital | PR | Social

Related Work
Related Work

San Antonio Museum of Art

Digital | PR

Related Work
Related Work

San Antonio Botanical Garden

Digital | PR

Related Work

Start Making Some Noise

Ready to get your message out? Join the chorus of San Antonio companies and organizations growing their brands with Noisy Trumpet.

Get in Touch
Start Making Some Noise

Copyright Noisy Trumpet | 2022