Puppy Food Bank

Puppy Food Bank, a local non-profit dedicated to providing shelter resources, approached our agency with an exciting but challenging task: to transform their local website into a national platform. As they expanded their mission to address the lack of resources in shelters across America, they needed a website that could effectively communicate their cause, attract donations, and support users nationwide. The goal was to create a user-friendly site to increase awareness and drive donations, ensuring that shelters nationwide receive the support they need.

Our team proposed an extensive redesign of the Puppy Food Bank website with a focus on the following key elements:

User-Friendly Design: We simplified the navigation structure to ensure visitors can easily find information about the organization, donation options, and resources. Additionally, we ensured the site was fully responsive, providing an optimal experience on all devices, from desktops to mobile phones.

Effective Communication: We used imagery and icons to clearly illustrate what a virtual food bank is, how food gets delivered to each shelter, and the impact of donations on shelters across the country. To further engage visitors, we incorporated high-quality images and videos that emotionally and visually represent the organization’s mission.

Donation Push: We placed clear and prominent donation buttons on every page to make it easy for visitors to contribute. We also offered various donation methods, including one-time and recurring donations, with options to receive a gift or donate in memory of a pet or person.

As a result of the website redesign, Puppy Food Bank has seen:

• Total monthly donations increased by 161.0%
• Users engaged with more content on the site, increasing their average time on site by 48.8%
• Monthly user count for the site increased by 169.5%
• The site’s SEO rankings improved, with the site indexed for 106.9% more keywords within 60 days