Multicultural Marketing

Hispanics are a largely untapped market.
The Hispanic population accounts for the second-largest ethnic group in the U.S., but did you know they’re vastly underserved in marketing campaigns? Many studies and surveys show that when it comes to digital, this consumer segment is ahead of the curve. They over-index in video consumption and are power users of mobile devices.

This audience is no longer just an opportunity for growth or an “add-on” to your marketing campaign – they are now the primary focus for many businesses.