Our Work
Mission Ridge
Range & Academy
Our Work
Mission Ridge<br>Range & Academy
Opportunity
Showcasing Texas’ Premier Shooting Range to New Heights
Mission Ridge Range and Academy serves as Texas’ premier state-of-the-art shooting center and event venue, dedicated to safely advancing shooting sports for both beginners and experienced shooters. Mission Ridge provides a variety of products through in store retail, a cutting-edge, 100-yard indoor shooting range, as well as classes and training programs tailored to suit different skill levels.
Online promotion of products related to shooting sports and the hunting industry has its challenges given that each is governed by distinct regulations. For these reasons, Mission Ridge enlisted the help of Noisy Trumpet to create paid media and advertising that showcases their work and business as a premier shooting range.
Idea
Overcoming Advertising Limits with Creative Strategies
Understanding the intricacies at play, we needed a creative strategy that would allow us to raise awareness and drive traffic to the Plano location, all while working with the limitations imposed by the sensitive nature of the industry. Central to the approach was a focused endeavor to spotlight Mission Ridge’s training programs and overall brand presence. Navigating the restrictive advertising policies, we developed tailored messaging that adhered to the guidelines of each platform. The scope of work entailed leveraging a mix of paid media tactics, including:
- Google Search Advertising
- Meta Advertising
- Connected TV Advertising
- Native Display & Video Advertising
Each avenue was curated to resonate with the specific audience and align with the overarching goal of creating awareness and driving training program registrations.
Results
Achieving a 35% Revenue Increase
The strategy utilized yielded significant outcomes, as demonstrated by the following metrics for Q4 of 2023:
- Overall revenue went up by 35% compared to the previous year
- Foot traffic at the Plano location was increased by 15%
- Website traffic increased to 20 times higher than the previous period
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Ready To Bring Your Brand to Life?
Ready to get your message out? Get in touch to see what results we can deliver for your business.
