Hazel Smyth

Hazel Smyth, a jewelry brand specializing in handcrafted earrings, necklaces, bracelets, and rings, needed an online presence that reflected its commitment to high-quality materials like gold, intaglio glass, and precious stones. The brand required a website that not only facilitated seamless e-commerce transactions but also conveyed the artistry and craftsmanship behind each piece. With a growing audience seeking unique, heirloom-quality jewelry, it was essential to create a visually compelling and user-friendly platform.

• Website Design & Development: We designed and developed a custom Shopify website with an intuitive user experience, clean navigation, and a mobile-friendly interface. The site highlights Hazel Smyth’s collection with detailed product pages, customer support pages, lifestyle imagery, and a seamless checkout process. The design balances modern minimalism with editorial-inspired aesthetics, mirroring the elegance of the brand’s pieces.
• Brand Photography: To enhance the site’s appeal, we directed and executed a professional photoshoot, capturing the intricate details of each jewelry piece. Styled product shots and lifestyle photography help customers visualize the jewelry in real-world settings, adding depth and emotion to the brand story.
• Social Media: To drive traffic to the new website, our team has developed social media content for Instagram with an emphasis on video content. This strategy highlights the craftsmanship behind each piece and the brand story, fostering a deeper connection with the audience.

Following the website launch and social media efforts, Hazel Smyth experienced significant month-over-month growth.

• Orders up 567%
• Sales up 350%
• Returning customers up 191%
• Conversion rate up 222%
• Sessions up 19%