Devils River Conservancy - Don't Blow It Campaign

Devils River Conservancy - Don't Blow It Campaign

Devils River Conservancy - Don't Blow It Campaign

Nonprofit brand development, public relations outreach, digital marketing and social media campaign.

Impressions

engagements

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Opportunity

In April 2018, the Devils River Conservancy, a 501(c)3 nonprofit organization with a mission to preserve and protect the Devils River and the lands within its watershed approached Noisy Trumpet as the Devils River came under threat through the purchase of more than 140,000 acres of ranch land intended for wind farm development in Val Verde County.

Following the research of the irreparable damages that wind farms have on this valuable ecosystem, Noisy Trumpet identified an opportunity to position Val Verde County’s unique natural and scenic treasures as important assets to all Texans and urge them to protect what is left of wild Texas.

Idea

With a goal to reach a broader statewide audience and influence public opinion towards responsible location of wind farm development, Noisy Trumpet developed “Don’t Blow It,” an integrated public relations and digital campaign. This was a two-pronged approach which included foundation building and outreach. The following assets were developed:

  • Key messages and the brand identity
  • including name, tagline and logo
  • DontBlowItTexas.org
  • Outdoor advertising in Del Rio
  • Branded print collateral
  • Infographics
  • Media materials and social media content

Results

The success of the campaign was measured by the following results:

  • To date, Noisy Trumpet has secured more than 2.1M impressions statewide and influenced public opinion
    through the DRC’s affiliation with government leaders at Texas Parks and Wildlife Association and the
    Military Affairs Association.
  • As a result of Noisy Trumpet’s work with the Devils River Conservancy “Don’t Blow It” campaign, the firm
    won PRNEWS’ Platinum PR Awards ‘Activism Campaign’ category.
  • PRNEWS’ Platinum PR Awards ‘Activism Campaign’ category recognizes campaigns from across the
    globe that have promoted, impeded, directed social, political, economic, or environmental reform or
    stasis, to make improvements in society.
  • In an effort to further safeguard the Devils River region from harmful industrial developments, DRC
    participated in several town hall meetings and discussions that influenced a groundswell of public opinion
    opposing wind farm developments. As a result, this led to two major wind farm project cancellations.
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