All American Bowl

All American Bowl

All-American Bowl

Multichannel digital advertising campaign creation and management for the most-watched and highest-attended high school sporting event in the country.

Impressions

Clicks

Click-Through Rate

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Opportunity

For more than 20 years The All-American Bowl has celebrated the top high school football players from across the country. In November 2018, San Antonio Sports, a local nonprofit sports commission designated with hosting the yearly event, enlisted Noisy Trumpet’s digital services to successfully promote the 2019 All-American Bowl. Working with the nonprofit, Noisy Trumpet developed an advertising strategy to drive event awareness, as well as generate ticket sales.

Idea

In order to drive ticket sales and position the game as one of the premier sporting events of the year, Noisy Trumpet designed an action-packed promotional video and crafted a strategic multichannel digital campaign. The following assets were developed:

  • Promotional video
  • Native Digital Ads
  • Digital advertising campaigns on Facebook, Instagram and Twitter

Results

By the end of the month-long promotion, Noisy Trumpet’s campaign garnered 636,391 impressions, 535 event responses, 9,846 clicks to the ticket page and a total click-through-rate of 1.55%.

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