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Opportunity

Based in San Antonio, PMX Events specializes in creating one-of-a-kind experiences including comic conventions, movie and music festivals, family shows, nonprofit fundraising events as well as foodie events. In September 2018, PMX Events enlisted Noisy Trumpet’s public relations and digital services for the inaugural Celebrity Fan Fest, an interactive fan festival with celebrity appearances, photo opportunities, panels and special attractions.

Idea

Noisy Trumpet planned and executed an integrated public relations and digital plan aimed to communicate the launch of Celebrity Fan Fest in San Antonio, position the event as the premiere San Antonio comic convention and drive event attendees. The following assets were developed:
- Key messages
- Media materials and social media content
- Media outreach
- www.pmxevents.com and www.celebrityfanfest.com
- Digital advertising campaign
- SEO/SEM retargeting

Results

Within a two-month time span, Noisy Trumpet secured over 80 media hits (print, online, broadcast) garnering more than 541.3M impressions, as a result of outreach to targeted outlets in the San Antonio and Texas market as well as comic trades. Digitally, Noisy Trumpet oversaw development and management, created all social accounts and developed a social media campaign that resulted in:
3.69M impressions
105,713 engagements
3,999 followers
2,596 user-generated posts (hashtags, mentions and tags)