Back to Basics: Fundamentals of Public Relations
November, 29 2018
While the PR industry has evolved during the steady rise of social and digital communication, the fundamentals of the industry must remain constant. Although agencies offer an extensive list of PR services, here are the fundamentals brands should always keep top of mind to drive successful campaigns.
Audience Identification and Relationship Building
First and foremost, brands cannot effectively communicate with their audience if they do not know to whom they are speaking. Therefore, step one is to identify the audience. Once you identify the audience, a key component of PR is building and maintaining relationships. This not only applies to existing clients, but also to media and potential customers.
Every company must uniquely position themselves so they can develop a brand image that is identified instantly. Having a clear positioning helps boost the brand image and gives potential customers an idea of what it would be like to work with the company. It’s essential to display a work style and culture so the company can stand out and differentiate themselves from competitors.
There is a reason the Noisy Trumpet slogan is “Be Heard”. We believe that making your voice heard is the key to any successful company. Every message a brand sends needs to leave a lasting impression on the target audience. Digital communication can only carry a message so far; brands still need word-of-mouth, earned media and public attention if they really want to make some noise and effectively break through the clutter.
Lastly, never underestimate the value of feedback. If someone is not satisfied with a company or brand, PR agencies are able to use that feedback to assess and plan for future changes. This process is critical for all companies because without taking the time to make changes and grow from past experiences, they will never be able to reach their maximum potential.
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