Overlooked Content Marketing Strategies

Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s attention, try using one of the underutilized marketing tactics below:

1. Google Business Profile

Google is the world’s most-visited website. It’s the place to showcase the best your business has to offer. Google Business profiles should be optimized to ensure you’re connecting with the appropriate audience that is searching for products, services, or businesses like yours on Google Search and Maps. Creating custom content, encouraging and responding to reviews, and keeping business information up to date, will help you get discovered on Google. 

2. Micro-Influencers

Influencer marketing is great for creating brand awareness. Enlisting the help of micro-influencers can help organizations reach hyper-localized, niche audiences. They often have less than 10K followers but tend to have higher engagement rates and more targeted audiences. Our team already has unique relationships with a host of micro-influencers around Texas. We can help match you with those who will best fit your organization’s needs!

3. Online Forums

Online forums allow users to ask and answer questions about various topics. These include Reddit, Facebook Groups, and LinkedIn Groups, among others. The goal when using these platforms is to find a niche group of people asking questions and searching for information about your product, service, or industry. Your marketing team can use their expertise to answer queries and recommend your company. This is a great way to connect with your audience and highlight your product or service.

4. Keyword Research

Where do consumers go to find information online? Most go straight to Google. Ensuring your website and Google Ads include important keywords and phrases that your target audience might be searching for will help lead potential customers to your organization. Being in the right place at the right time pays off!

5. Interviews with Thought Leaders

Establishing credibility is essential to building trust between your organization and your audience. Partnering with a thought leader in your industry for a blog, podcast, or social takeover to promote your brand can help expand your network, diversify your content, and connect you with a different audience. 

While sticking to dependable marketing tactics will provide good results, going the extra mile to reach your target audience will help your organization grow to its full potential. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media and Digital Marketing Specialists ready to drive measurable results. Contact us today!