Episode 3: Viral TikTok Sensation Making Noise in San Antonio

In this episode we discuss the popular social media app TikTok and how its growing popularity flourished during the pandemic, which paved the way for many social media celebrities like Leo Gonzalez. The famous TikTok star, recently received media attention in San Antonio following his latest viral video which paid homage to the Alamo City. Gonzalez shares his take on the road to TikTok fame, challenges faced when working with companies or agencies and why social media has become such a powerful medium in the business world.