In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. While you may already be running ads on Facebook and Google, programmatic advertising offers an effective and streamlined process to enhance your advertising efforts and strategy. Programmatic advertising creates a scale of impressions and engagement that drives ROI. It has become more sophisticated over the years and has helped simplify the process of buying digital ad space for advertisers.