What is Programmatic Advertising?Put simply, programmatic advertising is the automated buying and selling of online advertising. This can apply to anything from display to digital out of home and television. Brands and agencies use a demand side platform (DSP) to decide which impressions to buy while publishers use a supply side platform (SSP) to sell ad space. These two platforms are then matched up in real-time using available data and technology to deliver to the consumer. In addition, the programmatic algorithm helps place money in areas where it will best be spent using information that is gathered before and after campaign launch as well as key performance indicators.
There are a couple of things advertisers should take into consideration before buying ad space. Marketers have to think about what audience they are trying to reach, on what scale and which devices to target. At Noisy Trumpet, we analyze data to determine premium ad placement and delivery to drive conversions that make sense for your brand. We also monitor your digital campaign’s ad spend and performance to look for areas of improvement. Programmatic advertising guarantees impressions so your brand’s message will reach people wherever they are across multiple publishers or media owners.