Advertising

Advertising
The Role of E-Commerce in Social Media  

The Role of E-Commerce in Social Media  

Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online, which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social ...

Local SEO: 4 Ways to Appear in Local Search

Local SEO: 4 Ways to Appear in Local Search

Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get ...

5 Essential Tips for a Landing Page that Converts

5 Essential Tips for a Landing Page that Converts

As a digital advertising and public relations agency, we understand the crucial role landing pages play in the success of a campaign. It’s the first thing your consumer sees after showing interest in your product or service – a decisive moment in the consumer journey to conversion. Given its importance, here are the 5 essential ...

What Does AI Mean for SEO?

What Does AI Mean for SEO?

Back in January, we made some predictions about digital trends coming this year. Of these, artificial intelligence is at the top of the list, impacting a variety of different areas including search engine optimization (SEO). Now, we dive a little deeper into this futuristic technology’s impact on the future of SEO.   Shifting Tides According ...

Content Drives Revenue: The Art of Brand Integration

Content Drives Revenue: The Art of Brand Integration

Now more than ever it holds true that content drives revenue. Well executed expertly produced content by experienced creators is extremely valuable and measurable. As a panelist and speaker at the 2018 Digital Hollywood Media Summit in New York City and long-time content creator across all platforms, I was engaged in conversations with leading brands, ...

Super Bowl Advertising Reclaims Surprise

Super Bowl Advertising Reclaims Surprise

This year, Super Bowl advertising attempted to reclaim the element of surprise. This domineering tactic indicates a major shift from previous years with an interesting result. Traditionally, Super Bowl advertising has become its own championship showdown, showcasing some of the best ads of the year. Not to mention, it constantly has the highest rates of ...

Email Campaigns Are Far From Over

Email Campaigns Are Far From Over

Let’s be honest. Most of us suffer from inbox overload, and filing through dozens of unwanted emails is just added stress. Nearly 105 billion emails are sent each day and this number is expected to reach 246 billion before 2020. For some, email campaigns are great at providing information directly to the consumer. However, for ...

Super Bowl LII: Traditional vs. Digital Marketing

Super Bowl LII: Traditional vs. Digital Marketing

As the Super Bowl approaches, there is no shortage of talk anticipating this year’s ads. More than 40% of American households are expected to tune in! It’s no secret the market for ad time is extremely competitive during this period of highly engaged viewers. However, with last year’s ads priced at nearly $5 million for ...

When Is the Right Time to Rebrand?

When Is the Right Time to Rebrand?

As consumers, we generally don’t realize the exact point we become brand aware. Throughout our daily lives, we interact with so many different brands without thinking about it but usually end up being subconsciously loyal to a select few. Although the number seems high, some studies suggest that we interact with around 4,000 different ads ...

2018 Digital Trends to Grow Your Business

2018 Digital Trends to Grow Your Business

2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial ...

The Top Marketing & PR Campaigns of 2017

The Top Marketing & PR Campaigns of 2017

As we look back, 2017 consisted of many powerful marketing and PR campaigns – ones that have helped grow brands by touching on universal truths that resonate with their audiences. As marketers, it’s no surprise we admire when a campaign hits the mark. Let’s take a look at some of our favorites of the year. ...

3 Ways Social Media is Impacting the Public Relations Industry

3 Ways Social Media is Impacting the Public Relations Industry

We are living in a connected world, a world where most rely on social media platforms to get their latest news. According to a recent PEW Research Center study, in 2017 two-thirds of U.S. adults received news from social media sites, predominantly Twitter. Social media has affected not only how we consume news but how we engage ...

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