Advertising
Psychology in Marketing: Inciting Emotional Appeal
Whether you realize it or not, psychology plays a massive role in marketing today. In order to understand and effectively market to your audience, you need to be aware of the influence your brand has on consumers. Marketers use psychology to their advantage in a number of ways, most of which involve understanding how consumers ...
PR and SEO: Match Made in Digital Heaven
PR and SEO are the marketing power couple taking the communications world by storm. The marriage between public relations and search engine optimization has provided effective results for clients and proven that the integration of two is better than one. Hand-in-Hand Whether your goal is to increase brand awareness, raise your search rankings or ...
Brand Activations: Connecting With Consumers
As brands continue to spend top dollar on advertising, it’s crucial to be creative in your marketing and public relations strategies to stand out from the pack. Through brand activation, brands can build more awareness through novel experiences, create buzz and stimulate consumer interest that leads to sales. What are Brand Activations? Brand activations are ...
5 Ways to Develop a Successful Event Strategy
Recently, Noisy Trumpet experienced first-hand what it takes to execute a successful event with the launch of San Antonio’s first Celebrity Fan Fest, a two-day interactive fan festival featuring special appearances by prominent film and television celebrities. Producing any event requires a multifaceted approach beginning with basic details (venue, time, date, etc.), conceptualizing the official ...
The Time for Interactive Content
Online advertisements have been getting quite the upgrade. With new interactive content such as 3D ads, social polls and virtual reality, online users are able to engage with ads and branded content more than ever before. By engaging with your audience through these ads, you are helping to break through the noise and differentiate your ...
How to Market for the Holidays
The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)! The Reason for the Season The holiday season is about showing others how much ...
The Role of E-Commerce in Social Media
Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online, which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social ...
Local SEO: 4 Ways to Appear in Local Search
Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get ...
5 Essential Tips for a Landing Page that Converts
As a digital advertising and public relations agency, we understand the crucial role landing pages play in the success of a campaign. It’s the first thing your consumer sees after showing interest in your product or service – a decisive moment in the consumer journey to conversion. Given its importance, here are the 5 essential ...
What Does AI Mean for SEO?
Back in January, we made some predictions about digital trends coming this year. Of these, artificial intelligence is at the top of the list, impacting a variety of different areas including search engine optimization (SEO). Now, we dive a little deeper into this futuristic technology’s impact on the future of SEO. Shifting Tides According ...
Content Drives Revenue: The Art of Brand Integration
Now more than ever it holds true that content drives revenue. Well executed expertly produced content by experienced creators is extremely valuable and measurable. As a panelist and speaker at the 2018 Digital Hollywood Media Summit in New York City and long-time content creator across all platforms, I was engaged in conversations with leading brands, ...
Super Bowl Advertising Reclaims Surprise
This year, Super Bowl advertising attempted to reclaim the element of surprise. This domineering tactic indicates a major shift from previous years with an interesting result. Traditionally, Super Bowl advertising has become its own championship showdown, showcasing some of the best ads of the year. Not to mention, it constantly has the highest rates of ...