The Future is Here: Key Takeaways from CES 2020

Every year, the world’s leading business pioneers and next-generation innovators come together for one week in Las Vegas, Nevada to showcase their latest technological concepts and inventions. With over 100,000 international attendees and 11 conference venues across the city, this summit is called the Consumer Electronics Showcase (CES). 

In an effort to stay on top of cutting-edge marketing and technological trends, Noisy Trumpet attended CES this year and witnessed first-hand today’s most significant consumer technologies from across the globe. Here are a few emerging concepts and technologies that stole the show: 

• A New Kind of Avatar

Samsung generated buzz across the industry for its new innovation called NEON. NEON is a “human-like” avatar that can show emotion, intelligence and new skills based on everyday interactions. Although NEON is more of a “chat bot” rather than an all-knowing AI assistant, these avatars can prove useful in several areas like healthcare, retail, tourism and travel.

NEON could offer personal companionship for the elderly, a personalized customer experience in airports, brick and mortar retail stores, and break cultural barriers by promoting brands in several languages.

• Everyday Robots  

A major attraction at CES was the robotics market. Companies from across the world impressed attendees with a significant variation of robots we could incorporate in our everyday lives. 

For example, Procter & Gamble and Charmin’s GoLab debuted the “Rollbot,” a small bluetooth-connected toilet paper delivery robot that can be summoned with the touch of a button from your smartphone. Could “smart bathrooms” be the future of smart homes?

 

Aside from service-based functions, a primary theme in robotics focused on emotional care and support. Take for example the quirky and lovable robot companion “LOVOT,” developed by Japan-based company, GROOVEX, Inc. The CES 2020 Innovation Award honoree can be configured through a smartphone app. It can take photos, provide real-time video streaming for baby monitoring and offer home security by checking areas of the home you’re interested in and sending photos directly to your smartphone. 

What these two technological trends demonstrate is that ultimately our health and overall well-being can benefit from technology, even in the smallest and most convenient ways. 

• Ultimate Flexibility: The Future of Wireless 

From Samsung, Dell to HP, the world’s most prominent PC and smartphone vendors revealed the latest in wireless technologies – bendable devices. 

The debut of foldable devices with 5G connectivity like laptops, smartphones, televisions and speakers encompassed the showroom floor. The appeal of these products is evident – convenience and compatibility. Some products that garnered the most attention included: 

• Lenovo’s ThinkPad X1 Fold – The world’s first foldable Windows PC. This 13.3 inch-table can transform into a smaller laptop, the size of a paperback. 
• Royole’s Mirage – The Mirage is an Alexa-enabled speaker with a wraparound display for custom animations. 
• LG Display – A new television display that can bend on command.
• Motorola Razr – This new device folds vertically like a flip phone and can be maneuvered with just one hand. 

At Noisy Trumpet we are always pushing the limits, thinking outside of traditional marketing capabilities to elevate our client’s brands by integrating the latest trends. If your business is looking for innovative ways to elevate your brand and expand your reach, we are just one call, like, follow, retweet and DM away!